Transform your marketing !
Digital has disrupted customer behaviour. Today, the latter does not respond to mass marketing. Marketing Automation allows businesses to send the right message to their clients at the right moment. Personalized communication has become a real issue.
The EMW method
Marketing Automation allows you to build automated and customized relationships with your clients and your leads, throughout the sales funnel.
The first step of an Inbound Marketing strategy is to attract visitors to your website. In order to that, you should consider developing a blog and strong SEO and social media strategies. If the content you publish brings an added value to your visitors, they might take a step further in the funnel.
2 – Convert
Once a stranger is transformed into a visitor, they must enter their contact details to be contacted by a member of your team. Inbound Marketing plays an important role here : understanding the users’ purpose for their website visit, in order to provide them with the right product or service.
3 – Close
Your leads’ data is now in your database. The aim of the lead nurturing step is to trigger a sale. Marketing Automation and lead scoring allow you to qualify your leads and facilitate the task for the sales team.
4 – Delight
Building a relationship based on client loyalty and having brand ambassadors is a very important step for your business, because they can reflect the product of service quality. A satisfied client will spread positive feedback to others, who can be at some earlier stage of the sales funnel.
Excuse My Web develops for each of their clients a different scenario underlying the strategy and the guidance.
The tools and guidance
It is crucial to choose the right solution for your needs.
We help you choose and optimize the tools to help you achieve your goals.
Launch your Marketing Automation campaign now !
Be guided by digital marketing experts and enhance your performance while developing your business !