Automate your Inbound Marketing actions with
HubSpot Marketing Automation

WHY? Accelerate your Digital Marketing ROI

Generating qualified leads requires a good behavioural analysis of your audience in order to define your buyers personas and set up a one-to-one marketing strategy.

Beyond lead generation, it is also necessary to generate post-purchase commitment to bring added value to your customers (Customer Lifetime Value), and make them convinced promoters of your brand.

Today, it is therefore necessary to base your decisions on the needs and expectations expressed by your buyer personas, to optimize the effectiveness of your Inbound Marketing strategy and improve your ROI.

HOW? HubSpot Marketing Automation, for a profitable Inbound Marketing strategy

93 % of companies using inbound marketing generate more leads (source : Hubspot).

With HubSpot’s platform, you can analyze your audience’s behavior throughout the conversion tunnel, in order to segment and define your personas, to implement an inbound marketing strategy based on your target’s needs and expectations.

Develop a personalized customer journey for each of your leads that will lead to a conversion, a purchase. Through targeted marketing automation scenarios, you have the ability to trigger a series of emails that provide your leads with the content they need, when they need it, to convert them into customers and even more into ambassadors of your brand.

To help you optimize your ROI, our Marketing Automation experts are committed to understanding your business, your target, your systems in order to assist you in:

the choice and implementation of your Marketing Automation solution
the creation and execution of your campaign scenarios
the analysis of the performance of your campaigns
the evolution of your digital strategy that integrates lead management, lead nurturing and scoring.

WHAT? Leverage the many features of
HubSpot Marketing Automation

HubSpot‘s Marketing Automation solution is a true all-in-one inbound marketing software.

Simple, intuitive and ergonomic, the HubSpot marketing solution offers a wide range of features on a single platform, allowing you to streamline all your marketing efforts and focus on defining strategies and content adapted to your target audience.

To carry out your interaction actions with your prospects and to develop customer loyalty, you have, among others, the following levers:

E-mail marketing campaign,
Lead intelligence (tracking, scoring, nurturing…),
Creation and publication of content (forms, landing page, call-to-action),
Social Marketing (community management, monitoring),
CRM and resource management…
Real-time conversion and results reporting to effectively measure and optimize the return on investment (ROI) of your marketing campaigns.
Our experts can define and deliver an end-to-end, simple and understandable view of all your marketing efforts within HubSpot. You will be able to better respond to your prospects’ expectations and easily detect new opportunities in your market. Thanks to dashboards updated in real time, you will benefit from a better reactivity in your decision making, to capitalize on new opportunities, optimize your ROI and gain in competitiveness.

At Excuse My Web, we are committed to helping you leverage the full potential of HubSpot to help your business grow.