Choosing the right Marketing Automation solution!

Here are the basic features of a Marketing Automation tool:

  • Contact segmentation
  • Workflows
  • Email production and diffusion
  • Scoring and lifecycle stage marketing
  • Reporting and campaign follow up
  • Integration with third-party systems

The choice of a Marketing Automation solution is a step into your digital transformation journey. This is why your business should be ready for change.

Are you ready to implement them? What are your real needs? What are your goals? Can you manage the deployment of the solutions? Is your team ready?

Marketing Automation tools we use

Eloqua is an Oracle solution. It allows you to plan, create and run marketing campaigns on different channels. This Marketing Automation tool has different options to segment and target a specific audience with the most pertinent content. You can also analyse customer behavior on your website and on social media.

You can also:

  • Create content calendars
  • Promotions
  • Manage your lead nurturing
  • Create SEO optimized content that is adapted to your client personas
  • Create landing pages and forms
  • Publish content on your different platforms
  • Analyse your data after publishing or launching a campaign
  • Use data to optimise and create new content

Marketo is a Marketing Automation tool allowing the automation and the management of your mailing campaigns, drip nurturing or lead scoring on different channels. Marketo helps you reducing your teams’ manual efforts so that you can generate more qualified leads. This simplifies your sales team’s tasks and increases your marketing strategy ROI.

With Marketo, you can:

  • Access the dashboards and reporting
  • Plan your campaigns and publications
  • Strengthen your leads’ engagement
  • Customize marketing messages according to channels and targets
  • Synchronise your marketing team’s actions
  • Get an overview on your marketing automation
logo marketing cloud

Marketing Cloud is a Salesforce solution. It allows you to collect, organise and store client data in order to obtain detailed profiles. Using this tool and its integrated artificial intelligence allows you to customize your marketing strategy. You will also have access to your email campaigns, ads and social media accounts to engage with your clients.

Marketing Cloud permet :

  • Commercial performance enhancement
  • Decision making process made easy thanks to updated data
  • Improve lead generation and close more
  • Use of AI to help you understand your performance

Some project of marketing automation tool implementation

We work closely with our clients to build long term relationships. Find the clients that we accompany in Marketing Automation and CRM

What are you waiting for to launch your own project?

Be guided by Marketing Automation and CRM experts for the development of your strategies, the deployment and the optimisation of the different processes.
Enhance your business’s performance !